Sport

[STUDY] How online companies can score with individualized product recommendations

E-Commerce, AI, Big Data, Biomechanics, Health, Sport / By Kai Oberländer

The choice of the right products, especially those that require intensive advice, is a constant challenge for consumers shopping online. The majority are therefore open to support in the buying process in the form of services and technologies. In some areas, scientifically based product recommendations can already be a real benefit in the purchasing process. …

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Running – THE solution

Sport, Ergonomics, Health / By Kai Oberländer

The right mix of exertion and rest, for a longer, healthier life Probably all of us want to enjoy a fit and healthy lifestyle into old age, and sport and exercise are the key to this. Sport is the fountain of youth, and yet the reasons why we don’t exercise enough vary widely. And many …

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Why is motion data the “new gold” in health-tech/ AI?

Health, AI, Big Data, Biomechanics, Cloud, Sport / By Kai Oberländer

Live on stage during the GIANT Health Event 2021 – Motesque’s CEO Prof. Dr. Kai Oberländer and CSO Dietmar Hagen Horn are in the MLab, Motesque’s product development and research facility, presenting “why is motion data the new gold in health-tech / AI“? Furthermore Prof. Dr. Kai Oberländer illustrates how Motesque accesses and analyzes motion data and …

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Interview with Sören Braun from 1.FC Köln

Sport / By Kai Oberländer

Let’s meet Sören Braun, Sales and Campaign Manager at German football club 1. FC Köln in an interview (German language audio) giving us insights about how sports business has changed during the pandemic. As we all know not just the sports events have changed, but also the way we are experiencing sports events in the …

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Is health the new status symbol in the new normal?

Sport, Health / By Kai Oberländer

Covid changes everything. From consumer buying behavior to the way we work, whom we meet in person and how important our health status and the status of our family & friends has become to us. What has changed so far and why? Due to a recent study: “The vast majority of people consider it important …

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Episode 1: What to expect of a first triathlon

Sport, Health / By Kai Oberländer

Doctor Arnout Schepers and LL.M. Paul Engelbertink share their insights about their experiences of their first and second triathlon. Which expectation and motivation did they had? Which goals did they set for themselves and what where their first steps for preparation? Find answers in our podcast episode. Your browser does not support JavaScript! JavaScript is …

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Episode 2: How to use data to improve your triathlon

Sport, Big Data, Health / By Kai Oberländer

How do you train for a triathlon? Our experts discuss how they optimize their performance using data and technology during swimming, cycling and running. Your browser does not support JavaScript! JavaScript is needed to display this video player! Do you want to know more? Get the full podcast version here: Click here Host Guest

Do you want to live forever?

Sport, Health / By Kai Oberländer

Longevity. Do you want to live forever? Here we tell you how to make the first steps into this direction. Longevity is one of the hottest new topics, it just came up recently when Elon Musk… No, it has definitely not come up recently. Before Elon Musk, Jeff Bezos and other modern emperors of technology …

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